How you benefit: Rather than derailing months into your initiative because of people-related problems, you engineer the people-side of your success through a research- and results-proven stakeholder engagement strategy. This strategy works hand-in-glove with your strategic plan and provides measurable evidence that you are getting observable results with the people on whom your success depends. You breathe easier because you know you are not leaving the most important aspect of your project – the critical communication aspects that underpin success – to chance.