We’ve Been In Your Shoes.

We know how demanding, and rewarding, it is to lead change.

A woman-owned small business, the AHA Insight roster includes nearly a dozen expert communicators, coaches, facilitators, and organizational psychologists available to help you rock the people-side of transformational change. Several of our team members possess top clearances. Email us at admin@ahainsight.net to see how we may be able to assist you with your high-stakes project or initiative.

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NEWS RELEASE, October 27, 2014: AHA Insight is proud to be a strategic partner with the Justice Coaching Center!

April Armstrong founded AHA Insight to help executives succeed with the “people” side of transformational change.


Our founder, April H. Armstrong, has helped dozens of technical organizations succeed with high-stakes projects and initiatives valued at more than a billion dollars through strategic communications. She has worked with leaders of some of the largest transformations in our country of the past two decades including the rise of connected and autonomous vehicles, the creation of the framework guiding catastrophic disaster response and preparedness, and technology modernization in the national security community. With her focus on projects of national significance, she is an expert in the “people” side of change, and the contribution of strategic communications in facilitating widespread fact-based awareness, which is a critical component to conscious change.

April rose through the ranks in a large entrepreneurial consulting company, by attuning to market needs and delivering value. She built a multi-million dollar business area in strategic communication helping technical government and business leaders navigate large-scale strategic change, and was instrumental in stabilizing multiple high-risk projects and client relationships. Accredited in Public Relations, she led media strategy to help raise public awareness on important transportation developments that can save thousands of lives every year, including modern roundabout intersection designs, new traffic incident management practices, the dangers of red-light running, and connecting our nation’s patchwork transportation systems through integrated corridor management.

She ghost-wrote articles for transportation executives published in Public Roads (March/April 2008 and November/December 2010), ITS International magazine (July/August 2012), Mass Transit Magazine (April and September 2008) and multiple Department of Transportation publications to help regions new technologies coming to our biggest cities which can ease traffic jams and improve regional mobility. She developed media kits to raise public awareness about the dangers of red-light running, new traffic incident management practices and modern roundabout designs which can save thousands of lives every year on our nation’s roadways. She authored an article in Training Industry magazine on management, and was interviewed for insights on corporate culture in Business News Daily.

As one of four executive facilitators in a company of more than 45,000 employees and a former Division manager, April facilitated more than one hundred strategy meetings, expert panels, and consensus-building sessions with executives, technical experts and project managers. She led evaluation of the nation’s largest counter-terrorism and catastrophic disaster exercises (Top Officials [TOPOFF] 2 and 3), and co-authored the analysis which underpinned the National Response Plan and National Response Framework. Insights from the reports she co-authored were covered by CBS News, CNN‘s Wolf Blitzer, CNN Fast Facts, NBC News, the Chicago Sun Tribune and the New York Times,

A former competitive triathlete and avid motorcyclist, April understands and is energized by high performance. She is author of The Day One Executive™, a new book which helps professionals stand out as executives beginning on Day One of their career. April is a regular contributor to Forbes and she has been featured on ABC, CBS, NBC and FOX networks across the country. She will soon launch a podcast to equip new executives with critical insights. She is a member of the Forbes Coaches Council and the Public Relations Society of America. She serves as a judge for the Public Relations Society of America’s Annual Awards recognizing the most successful public relations campaigns across the country.